Prof. Dr.-Ing.
Veronique Goehlich
International Business
Contact
Room
W2.3.26
Colloquium
Dienstag 15.30 - 17.00 Uhr im W2.3.26. Bitte melden Sie sich vorab per Mail an.
Phone
(07231) 28-6303Véronique Göhlich is Professor of International Business within the Bachelor’s program International Business at Pforzheim University. Her main teaching interests lie in intercultural management and in Franco-German economic relations. In addition, she directs cooperations with several French partner universities (including the double degree programs). She teaches on a regular basis at French universities, as well as occasionally at universities in developing countries. She is also an evaluator for DAAD and DFH (Deutsch-Französische Hochschule) assessing double degree curricula.
In January 2021 she was elected as a member of the Scientific Advisory Board of the Franco-German University (DFH). The DFH, whose programs are offered by a network of 208 universities in France and Germany, represents a model for European universities and embodies the dynamic of the European higher education and research area.
Véronique Göhlich has a Master’s degree from the Georgia Institute of Technology (USA) and a doctoral degree in material engineering from the Université Technologique de Compiegne (France). She has many years of private sector experience, working as a marketing director and as a manager of international distribution companies in the materials and steel industries. Her experience has taught her the importance of adhering to elementary rules in intercultural management to take existing cooperations and promising business ideas beyond the planning stage.
Véronique Göhlich studies Germany and France comparatively, examining the economic, industrial and political questions that affect them.
Franco-German relations have signal importance for both countries, especially with regard to EU policy and the economy, with each being the other’s leading trading partner. Pforzheim University is the only German university that offers an integrated trilingual (German/English/ French) study program in international business. In her work, Véronique Göhlich studies cooperation between France and Germany and Franco-German relations. She investigates the differing concepts of sustainable corporate social responsibility between German and French companies, and the difficulties German and French university systems have had conforming to the EU’s LMD reform. She works closely with the Franco-German institute in Ludwigsburg. She carries out comparative research on gender diversity, considering the influence of culture on gender-specific career factors and the expectations of young professionals. In the coming years she plans to devote more research to electric vehicles and their acceptance in various countries.
In addition to her research, Véronique Göhlich regularly carries out practice-oriented projects to improve Franco-German cooperation in international companies and mid-size industries. She concentrates specifically on team building workshops and executive management coaching.
Intercultural Management , Compatibility of Work and Family Cross-Country Comparisons , Corporate Social Responsibility: Comparison in Germany and France , Electric Vehicles: Cross-Country Comparison
Journal article
GOEHLICH, V., GACKSTATTER, A. (2022). Implementing Organisational Ambidexterity for a Successful Transformation of the Automotive Supply Industry Towards a Green Future. Social Entrepreneurship Review, Vol.1, pp. 83-104. Krakow.
KAMPE, L., GOEHLICH, V., WUEST, K. (2021). The Impact of Culture on the Perception of Young Japanese and Germans in the Management of the Corona Crisis by their Government. Public Organization Review. doi:10.1007/s11115-021-00592-8.
GOEHLICH, V., FOURNIER, G., RICHTER, A. (2020). What can we learn from digitalisation and servitisation to shape a new mobility paradigm? International Journal of Business and Globalisation, 24 (3), 296-306.
HEILER, J., GOEHLICH, V., MORELLI, F. (2020). SURVIVING POSSIBLE? A QUALITATIVE ANALYSIS OF THE CURRENT TRANSFORMATION PROCESSES IN THE GERMAN AUTOMOTIVE SUPPLIER INDUSTRY, DUE TO AUTONOMOUS AND ELECTRIC VEHICLES. Anwendungen und Konzepte der Wirtschaftsinformatik AKWI, 2020 (11), 79 - 88.
MEMA, D., GOEHLICH, V., MORELLI, F. (2020). Evaluierung der Wahrnehmung von Chatbots im Kundenservice zur Optimierung der Mensch-Maschine-Interaktion. Anwendungen und Konzepte der Wirtschaftsinformatik AKWI, 2020 (12), 48-63.
BREMSER, K., WALTER, N., GOEHLICH, V. (2018). A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull. International Journal of Comparative Management, 1 (4), pp. 333-354.
BREMSER, K., GOEHLICH, V. (2016). How school systems influence leadership styles and behaviour. World Review of Entrepreneurship Management and Sustainable Development, 12 (2/3), 175-192. doi:http://dx.doi.org/10.1504/WREMSD.2016.074975.
GOEHLICH, V., WUEST, K., PALM, S. (2015). Gender Egalitarianism and Career Expectations: Comparing China, France, Germany, Mexico, Russia, and Turkey. The International Journal of Organizational Diversity, 15 (2), pp. 1-12.
GOEHLICH, V., FOURNIER, G., SEIGN, R., WÜRZER, D. (2012). Carsharing mit Elektrofahrzeugen - Ein Beitrag zu unserer zukünftigen Mobilität. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft (1), 60-68.
GOEHLICH, V. (2008). Vereinbarkeit von Karriere und Familie: Nur ein französischer Traum? World-Women-Work Journal (1), pp. 40-43.
GOEHLICH, V., DORISON, F. (2004). Interkulturelle Begleitung. Der Betriebswirt : Management in Wissenschaft und Praxis (4), 19-24.
Chapter in Book
SCHENGEL, L., GOEHLICH, V. (2024). Adaptation of the Doughnut Economics Model to a Rural Community in Germany. In Demetris Vrontis, Alkis Thrassou, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos (Eds.), Business for Sustainability, Volume II (1st ed., pp. 261-284). Cham: Springer International Publishing.
GOEHLICH, V., GILBERTSON, B., BREMSER, K. (2020). Implementation of female Mentoring. Programs in German companies: Still some way to go. In Weber, Y.; Vrontis, D.; Troukatos, E.; Riad Shams, S. M. (Eds.), The Cross-disciplinary Perspectives of Management: Challenges and Opportunities (1st ed., pp. 83-95). Bingley: Emerald Publishing Limited.
GOEHLICH, V. (2019). Tanz zwischen den Kulturen - Verhandeln im interkulturellen Kontext. In Eidel/Tybussek (Ed.), Konflikte lösen - Verhandeln unter Stress (1 ed., pp. 194-202). Haufe.
FOURNIER, G., GOEHLICH, V., BOGENBERGER, K., SEIGN, R. (2015). Car-sharing with electric vehicles: A contribution to sustainable mobility? In H.Proff (Ed.) ( ed., pp. 955-975). Osijek - Porec: Interdisciplinary Management Research X.
Article in Proceedings
BREMSER, K., WENDENBURG, J., GOEHLICH, V. (2018). THE IMPACT OF CONSUM ER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENE SS – A CROSS - CULTURAL STUDY ON SOURCE CREDIBILITY. 11 th Annual Conference of the EuroMed Academy of Business (pp. 198-217).
SPURR, M., GOEHLICH, V., FOURNIER, G. (2017). Ownership structure and financial performance of companies in the french stock market index CAC 40: is the french government a performing shareholder?. Global and national business theories and practice: bridging the past with the future, 10th Annual Euromed Conference (pp. 1717-1731). EuroMed Press.
GOEHLICH, V., FOURNIER, G., RICHTER, A. (2017). What can we learn from digitalization and servitization to shape a new mobility paradigm. Sharing Economy - COLLABORATIVE CONSUMPTION: CURRENT TRENDS AND VISIONS IN KEY ECONOMIC AREAS FOR GERMANY AND SOUTHERN EUROPE (pp. 69-84).
GILBERTSON, B., BREMSER, K., GOEHLICH, V. (2016). Is mentoring helping women getting promoted in German companies?. 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 917-929).
GOEHLICH, V., WUEST, K. (2015). Gender role perceptions among female students of economics from China, Germany, Mexico, Russia and Turkey. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment, 8th Annual Conference of the EuroMed Academy of Business (pp. 900-915).
GOEHLICH, V., BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2015). Can global publicity be perfectly local? an exploratory study. 8th Annual conference of the EuroMed Academy of Business Innovation, entrepreneurship and sustainable value chain in a dynamic environement (pp. 379-391).
GOEHLICH, V., LICHY, J., MERLE, K., STOKES, P. (2015). Catching the technology wave: an enquiry into perceptions and usage of information and communication technologies in higher education-Implications for human ressources. 25th Congres AGRH.
GOEHLICH, V., BREMSER, K. (2014). Does the german school system prepare for culturally sensitive managers?. 7th annual conference of the EuroMed Academy of Business (pp. 816-828).
GOEHLICH, V., WÜST, K., PALM, S. (2014). Gender Egalitarianism: comparing China, France, Germany, Mexico, Russia and Turkey. 14th international Diversity in Organizations, Communities and Nations Conference.
GOEHLICH, V. (2013). Réforme License-Master-Doctorat (LMD) en France et en ALLEMAGNE. 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 35-41).
GOEHLICH, V. (2013). Responsabilité sociale des entreprises (RSE) En France Et En Allemagne. 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 89-94).
GOEHLICH, V. (2012). Double-Diplôme franco-allemand: Mission difficile. DFI Jahrestagung „Die deutsch-französischen Beziehungen“.
GOEHLICH, V. (2011). Le rap et le hip-hop en France: un art alternatif. DFI Jahrestagung „Frankreich als Kultur-Nation? – kulturelle Dimensionen des gesellschaftlichen Wandels.
Presentation at a Conference
2022
Implementing organizational ambidexterity for a successful transformation of the automotive supply industry towards a green future
Germany
2022
Implementing organisational ambidexterity for a Successful transformation of the automotive supply industryImplementing organisational ambidexterity for a Successful transformation of the automotive supply industry
United States
2020
10th annual Conference Atlas AFMI
France
2019
AFMI Atlas June 2019
Switzerland
2017
Euromed 2017
Italy
2016
"Industriepolitik- Unterschiede zwischen Frankreich und Deutschland » Deutsch-französische Arbeitsgruppe "Industriepolitik" der IG Metall, Berlin
IG Metall Germany
2016
Vortrag „Is Mentoring helping women getting promoted in German companies?“ bei der 9. Annual Euromed Conference, Varsaw, Polen
Euromed Conference Poland
2016
Vortrag « Funktion und Rolle des Aus- und Weiterbildungssystems in der französischen Automobilindustrie“ bei der Tagung „Die Wettbewerbsfähigkeit Der deutschen und französischen Automobilindustrie- Ökonomische, politische und kulturelle Kontexte“ an der Tübingen-Universität
Universität Tübingen Germany
2015
Presentation at the 8th Annual Euromed Conference
Italy
2015
Presentation at DFI Conference
Germany
2014
Presentation at the 7th Annual Euromed Conference
Norway
2014
Presentation at the 14th International Conference on diversity in Organizations, Communities and Nations
Austria
2012
Germany
Member of academic advisory council
since 2021
Mitglied im Wissenschaftlichen Beirat
Germany
Language course
2020
Workshop Academic Writing
University of Maryland United States
2013
Teilnahme "Conference English and academic presentation skills" (DAAD)
Germany
2013
Teilnahme "Rhythm, pronounciation and grammar in academic speech"
Germany
Maintaining an active consulting practice (regular, not only on an informal basis)
since 2020
Gutachterin für den DAAD
Germany
since 2019
Gutachterin für Doppel-Diplome der DFH
Germany
1996 - 2021
Germany
Expert Assessement/Evaluation
2019
Deutsch-französische Hochschule Germany
Research project without financial sponsorship
2018 - 2019
Transformation of the automotive industry
Germany
Reviewer
2018
International Journal of Comparative Management
England
2018
Reviewer für International Journal of Business and Globalisation
England
2015
France
2015
United States
2014
France
Completion of a significant consulting activity (produces a verifiable document or product)
2017
Weiterbildung von Uni-Dozenten
GIZ Palestine
Member of the organizing committee of a professional event
2017
Fachtagung Transformation der Automobilindustrie
Germany
Participation at a conference (no presentation)
2016
Germany
2015
Germany
2014
AGRH Annual Conference (Association Francophone de Gestion des Ressources Humaines)
United Kingdom
2013
AACSB European Yearly Conference
Denmark
2012
Forschungstag Gender
Germany
2012
Germany
2012
RIODD Congress Nantes
France
2011 - 2013
Germany
Other administrative responsibility in academic service
since 2016
Projektleiterin beim Programm der deutsch-Französische Jugendwerk „Deutsch-Französischer Freiwilligendienst im Hochschulbereich“
Hochschule Pforzheim Germany
since 2014
(Weiter-)Entwicklung neuer Double Degree Studiengänge
Pforzheim University Germany
2014 - 2015
Member of the Continous Improvement Committee at the Hochschule
Germany
2013 - 2018
Fakultätsratsmitglied
Germany
Member of the organizing committee of an academic conference
2016
Mitglied des Organisationskommittee der akademischen Konferenz „Die Wettbewerbsfähigkeit Der deutschen und französischen Automobilindustrie- Ökonomische, politische und kulturelle Kontexte“ an der Tübingen-Universität
Germany
Presentation/Speech
2016
"Le Rôle du Manager- Unterschiede zwischen Frankreich und Deutschland »
Germany
2014
Round Table at DFI
Germany
Participation at a seminar/workshop (participation only)
2015
France
2014
Germany
2014
Germany
2013
Germany
2011
Germany
2011
Forschung an Fachhochschulen für neuberufene Professorinnen
Germany
Research Semester/Sabbatical
2014 - 2015
Germany
Media Citation
2012
Germany
2012
Germany
Participation in a project funded from public institutions
2011 - 2015
Germany
Other
2011
Mitglied der Jury für die mündliche Master-Prüfung an der EDHEC
France
Counselling of high school students/school visits/presentations
since 2010
Jährlicher Vortrag am Wagenburg-Gymnasium in Stuttgart (Schule mit Abi-Bac)
Germany