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Digital Platforms ,  Social Media ,  Digital Marketing ,  Media Economics ,  Innovation ,  Entrepreneurship

2018 - Dr. phil., Media Economics
Universität der Künste, Berlin
Germany

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2010 - Master of Arts
Freie Universität Berlin
Germany

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2007 - Bachelor of Arts
Universität Siegen
Germany

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since 2023 - Pforzheim - Germany

Professor of Digital Media and Platforms

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2020 - 2023 - LinkedIn -

Manager, Customer Success, LinkedIn Talent Solutions

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2017 - 2019 - equeo GmbH -

Head of Customer Success

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2016 - 2017 - Selbständig/Self Employed - Germany

Consultant Digital Business

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2014 - 2016 - Alexander von Humboldt Institute for Internet and Society - Germany

Project Coordinator Innovation and Entrepreneurship & Associated Doctoral Researcher

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Marketing Communication and Digital Marketing ,  Corporate Communication Management ,  Media Management and Digital Media ,  Marketing Intelligence

Dissertation

HANSCH, A. (2018). Neue Interaktionen in Online-Kursen: Entwicklung einer Nutzertypologie. Berlin, Germany.

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Article in Proceedings

RICHTER, A. N., HANSCH, A., WROBEL, M. (2024). From Local Beginnings to Global Reach: The Importance of Micromarket Strategies for Platform Startups – An Empirical Study. (pp. 247-259). 13th International Scientific Symposium Region Entrepreneurship Development.

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