Consumer Psychology and Market Research - Bachelor of Science

Empirical researchers approach topics around the psychology of humans, markets and media. As a market researcher you find answers to intriguing questions by consulting various sources of information, analyzing the received data and displaying the insights in an easily-comprehensive way. Within the last 30 years the number of people working at German market research institutes quintupled. They give advice on which products and services should be developed and which of the marketing and advertising strategies are most promising. Pforzheim is the only University that offers a specialized study program for Business Administration/Market Research and Consumer Psychology in Germany.