Marketing - Bachelor of Science

The Bachelor Marketing program in Pforzheim offers a comprehensive insight into one of the most central functions of business management, namely the positioning and marketing of products, companies and brands. The degree programme combines the different areas of marketing with a broad business studies programme and thus creates the best conditions for a successful career start. During the last decade globalization, innovation as well as new information and communication technologies have changed our working world more than ever before. Due to the emerging challenges a lot of companies need to position themselves entirely new. In these changing times Marketing plays a key role.