Prof. Dr.
Kerstin Bremser
International Business
Contact
Room
W1.2.12
Colloquium
Frau Bremser ist im WiSe2425 im Forschungssemester.
Phone
(07231) 28-6299Kerstin Bremser has been Professor of International Business at the Pforzheim University since 2008, specializing in the Spanish-speaking realm. From 2012 to 2020, she headed the bachelor’s degree program in International Business. In 2021, she took over the academic management of the International Office. After completing her studies of European Management at the Otto-Friedrich University of Bamberg she began her professional career in the department of strategic management consulting at McKinsey & Company in Frankfurt. As of 2000, she worked at the internal management consultancy of Degussa AG, Frankfurt. At the same time, she commenced her doctoral studies at the University of St. Gallen (HSG) in Switzerland. She wrote her doctoral thesis on “The Impact of the Mercosur (South America’s trading alliance) on the Chemical Industry in 2004”. In September 2003, Kerstin Bremser moved to Switzerland to work as a Key Account Manager for the Spanish business of Polypag AG, a mid-sized manufacturer of construction chemicals. Soon after, she was promoted to Assistant Sales Manager. Since her appointment at Pforzheim University, Kerstin Bremser has been involved in teaching and research related to strategic issues in the tourism industry and cultural difference between Europe and South America. She regularly serves as a guest lecturer at various Spanish-speaking universities (Universidad Autónoma, Madrid, Spain; Universidad da Coruna, Spain; Universidad del Pacífico, Lima, Peru). Kerstin Bremser speaks fluent German, English, Spanish, and French, and has advanced knowledge of Portuguese.
Kerstin Bremser, as part of international teams, regularly publishes in high-ranking journals in the field of tourism, e. g. the International Journal of Contemporary Hospitality Management, Services Industries and Journal of Hospitality and Tourism Management, for which she also serves as a reviewer. In 2016, she was awarded the Emerald Literati Best Paper Award. From 2017 to 2018, she was a member of the Intertalentum Scientific Advisory Board of the UAM, Madrid/Spain, for the selection of Marie-Curie PhD projects in the field of social sciences.
Kerstin Bremser works in international teams on the influence of economic crises on companies in the tourism sector, where she researches the area of crisis management in the context of economic and health crises. A variety of studies have shown that crisis management is essential for companies. It is crucial that they adapt and prepare for crises in advance — even less frequent ones such as natural disasters, epidemics, terrorist attacks and economic crises — if they want to weather the storm. In her work, Kerstin Bremser investigates how tourism stakeholders prepare and adapt to the economic crisis and which strategies promise to be successful.
A new focus of her research is travel behavior of different tourists in the wake of diseases, marine dangers or natural disasters. In addition, she is interested in the influence of psychological factors as e. g. ethnocentrism, xenophobia or altruism and its influence on consumer behaviour.
ORCID: https://orcid.org/0000-0002-8263-7763
Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=55228825000
Google scholar: https://scholar.google.de/citations?user=ig_GH0oAAAAJ&hl=de
Intercultural Management , Strategy , Tourism Industry , Sharing Economy , Crisis Management
since 2016
Emerald Literati Network Awards for Excellence 2016
International Business
Journal article
BREMSER, K., ABRAHAM, V. (2024). Exploring the influence of tourist ethnocentrism and risk perception on the hospitality and tourism industry. EuroMed Journal of Business, 19 (2), 157-176. doi:10.1108/EMJB-09-2021-0137.
BREMSER, K., CROWLEY-CYR, L., ABRAHAM, V., MORENO-MARTÍN, M. J., CARRENO, M. (2022). Application of the health belief model to explain public perceptions, travel intentions and actions during COVID-19: a sequential transformative design. Journal of Hospitality and Tourism Insights, Vol. 5 (No. 5), 865-885. doi:https://doi.org/10.1108/JHTI-12-2020-0235.
CROWLEY-CYR, L., GERSHWIN, L.-A., BREMSER, K., ABRAHAM, V., MORENO MARTIN, M., CARRENO, M., WUEST, K. (2022). Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations. Journal of Hospitality and Tourism Management, 51, 196-206. doi:10.1016/j.jhtm.2022.03.002.
ABRAHAM, V., BREMSER, K., CARRENO, M., CROWLEY-CYR, L., MORENO, M. (2021). Exploring the consequences of COVID-19 on tourist behaviors: perceived travel risk, animosity and intentions to travel. Tourism Review, 26 (4), 701-717. doi:10.1108/TR-07-2020-0344.
BREMSER, K., WUEST, K. (2021). Money or love - Why do people share properties on Airbnb? Journal of Hospitality and Tourism Management, 48 (September), 23-31. doi:10.1016/j.jhtm.2021.05.009.
BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2020). Editorial. International Journal of Business and Globalisation, 24 (3), 293-295.
BREMSER, K., SAENZ ARTEAGA, A., OSTOS MARINO, J. (2020). The influence of the project team efficacy and organizational factors on the success of mining project management. Universidad & Empresa, 22 (39), pp. 1-24. Bogotá.
BREMSER, K., SAENZ ARTEAGA, A., OSTOS MARINO, J., LIZARZABURU BOLANOS, E. (2019). Estudio exploratorio en gestión de proyectos. Memoria Investicaciones en Ingenieria, 17 (1), pp. 91-111. Montevideo.
BREMSER, K., SAENZ ARTEAGA, A., OSTOS MARINO, J. (2019). Relación entre estrategias de negocios y características organizacionales con los tipos de innovación: aplicación en empresas de servicios. Revista Perspectiva Empresarial, 6 (2), pp. 5-19.
BREMSER, K., ALONSO-ALMEIDA, M. D. M., LLACH, J. (2018). Strategic alternatives for tourism companies to overcome times of crisis. Service Business, Vol.12 (No. 2), 229-251. doi:10.1007/s11628-017-0344-7.
BREMSER, K., ALONSO-ALMEIDA, M. D. M., LLACH, J. (2018). Reducing costs or increasing marketing: Strategic suggestions for firms in crisis situations. Journal of Customer Behaviour, 17 (3), 211-228. doi:10.1362/147539218X15434304746054.
BREMSER, K., WALTER, N., GOEHLICH, V. (2018). A comparative study on glocal commercial advertisement perceptions - British and French viewers' responses to Red Bull. International Journal of Comparative Management, 1 (4), pp. 333-354.
BREMSER, K., OLIVOS-ROSSINI, M. (2017). Teaching in virtual environments to enhance intercultural understanding between Germans and Peruvians. World Review of Entrepreneurship Management and Sustainable Development, 13 (5/6), 635-646.
BREMSER, K., GOEHLICH, V. (2016). How school systems influence leadership styles and behaviour. World Review of Entrepreneurship Management and Sustainable Development, 12 (2/3), 175-192. doi:http://dx.doi.org/10.1504/WREMSD.2016.074975.
BREMSER, K., ALONSO-ALMEIDA, M. D. M., LLACH, J., BARQUERO, J. D. (2016). Workforce and destination influence over hospitality industry performance. EuroMed Journal of Business, 11 (3), 403-417. doi:doi/full/10.1108/EMJB-04-2016-0014.
ALONSO-ALMEIDA, M. D. M., BREMSER, K., LLACH, J. (2015). Proactive and Reactive Strategies Deployed by Restaurants in Times of Crisis: Effects on Capabilities, Organization and Competitive Advantage. International Journal of Contemporary Hospitality Management, 27 (7), 1641-1661.
ALONSO-ALMEIDA, M. D. M., BREMSER, K. (2015). Does Gender Specific Decision Making exist? EuroMed Journal of Business, 10 (1), 47-65. doi:http://dx.doi.org/10.1108/EMJB-02-2014-0008.
FLORES, A., BREMSER, K. (2015). A cross-cultural and change mangement perspective on mergers and acquisitions. Technics Technologies Education Management ttem, 10 (4), 449-459.
BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2015). Dynamic capabilities and SME: The example of Chinese tourism companies in Spain. European Accounting and Management Review, 2 (1), 126-138.
ALONSO-ALMEIDA, M. D. M., BREMSER, K. (2014). Strategic management decisions in power positions to achieve business excellence in small service businesses: does gender matter? European Accounting and Management Review, 1 (1), 1-24.
SUTTON, H., BREMSER, K., PAUL, J. (2014). International Acquisitions: Spains Actividades de Construcción y Servicios (ACS) Battle for Control of Germanys Hochtief (HT). International Journal of Business Administration, 5 (5), pp. 14-26.
ALONSO-ALMEIDA, M. D. M., BREMSER, K. (2014). Management decisions in crisis times: a gender perspective. Technics Technologies Education Management ttem, 9 (1), 43-49.
BREMSER, K., ALONSO-ALMEIDA, M. (2013). Crisis Anticipation: Has it any impact in anti-crisis preparation? Journal of Business and Economics in Times of Crisis, 1 (2), 7-22.
BREMSER, K., ALONSO-ALMEIDA, M. (2013). Strategic Responses of the Spanish Hospitality Sector to the Financial Crisis. International Journal of Contemporary Hospitality Management, 32, 141-148.
Dissertation
BREMSER, K. (2004). Der Einfluss von Marktöffnung und Mercosur auf die Strategien von Tochtergesellschaften multinationaler Unternehmen - Betrachtung der chemischen Industrie. St. Gallen, Switzerland.
Chapter in Book
GOEHLICH, V., GILBERTSON, B., BREMSER, K. (2020). Implementation of female Mentoring. Programs in German companies: Still some way to go. In Weber, Y.; Vrontis, D.; Troukatos, E.; Riad Shams, S. M. (Eds.), The Cross-disciplinary Perspectives of Management: Challenges and Opportunities (1st ed., pp. 83-95). Bingley: Emerald Publishing Limited.
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2019). ‘Overtourism’? Understanding and Managing Urban Tourism Growth beyond Perceptions. Volume 2: Case Studies. In UNWTO (Ed.), Overtourism ( ed., pp. 72-75). UNWTO.
BREMSER, K. (2019). Brasilien. Best-Practice Gudie für eine erfolgreiche Due Diligence und kulturelle Integration. In Eike Bicker / Sonja Sackmann (Ed.), Compliance bei M&A-Transaktionen - Best-Practice Gudie für eine erfolgreiche Due Diligence und kulturelle Integration (1 ed., pp. 285-302). Stuttgart: Schäffer-Poeschel.
Contribution to Series of Ext. Research Institute
BREMSER, K. (2020). Hydromassage in today's "no-touch" normal:. Opportunities & benefits of high-tech, automated massage post CovidID. United States.
Article in Proceedings
BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2021). Covid-19 impacts on recreational tourism in EU countries. CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference (pp. 307-313). Cauthe.
BREMSER, K., WENDENBURG, J., GOEHLICH, V. (2018). THE IMPACT OF CONSUM ER ETHNOCENTRISM ON ATHLETE ENDORSER EFFECTIVENE SS – A CROSS - CULTURAL STUDY ON SOURCE CREDIBILITY. 11 th Annual Conference of the EuroMed Academy of Business (pp. 198-217).
BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2018). Status Quo of the Acceptance of the Sharing Economy in Germany. 11 th Annual Conference of the EuroMed Academy of Business (pp. 190-197).
BREMSER, K., ALONSO-ALMEIDA, M. D. M., LLACH, J. (2017). Reducing costs or increasing marketing: strategic suggestions for tourism firms in crisis situations. Euromed 2017: Global and national business theories and practice: bridging the past with the future (pp. 225-236).
BREMSER, K. (2017). Status Quo of the Sharing Economy in Germany. Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe (pp. 35-40).
BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2017). Sharing Economy and Tourism - Lights and Shadows. MIC 2017 Conference Proceedings :Managing the Global Economy (pp. 95-100).
BINDER, B. C. K., ALONSO-ALMEIDA, M. D. M., BREMSER, K. (2016). Is enterprise success a women`s topic?. 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 270 - 281).
ALONSO-ALMEIDA, M. D. M., BREMSER, K., LLACH, J., BARQUERO, J. (2016). THE IMPORTANCE OF WORKFORCE DURING FINANCIAL CRISIS SITUATIONS: THE CASE OF THE SPANISH HOSPITALITY INDUSTRY. 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 78-85).
GILBERTSON, B., BREMSER, K., GOEHLICH, V. (2016). Is mentoring helping women getting promoted in German companies?. 9. Euromed Conference from 14. Sept - 16. Sept 2016. Innovation, Entrepreneurship and Digital Ecosystems (pp. 917-929).
GOEHLICH, V., BREMSER, K., ALONSO-ALMEIDA, M. D. M. (2015). Can global publicity be perfectly local? an exploratory study. 8th Annual conference of the EuroMed Academy of Business Innovation, entrepreneurship and sustainable value chain in a dynamic environement (pp. 379-391).
GÖHLICH, V., BREMSER, K. (2014). Does the German school system prepare for culturally sensitive managers?. 7th Annual Conference of the EuroMed Academy of Business (pp. 816-828).
BREMSER, K., ALONSO ALMEIDA, M. D. M., RUSSER, F. (2013). The Economic Crisis does not influence Pricing Strategies of Spanish Luxury Hotels. 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 123-127).
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Fear of a Crisis does not lead to Crisis Preparation in the Tourism Industry. 50 Jahre - 50 Thesen, Band 2: Wirtschaftspolitik, Wirtschaftsethik und International Business (pp. 117-122).
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Facing a financial crisis - the case of Spanish restaurants. Confornting contemporary Business Challenges through Management Innovation - 6th EuroMed conference of the EuroMed Academy of Business - Conference Readings Book Proceedings. EuroMed Press.
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2013). Do female management decisions in crisis times differ from male decisions? An exploratory study. Confornting contemporary Business Challenges through Management Innovation - 6th EuroMed conference of the EuroMed Academy of Business - Conference Readings Book Proceedings (pp. 53-64). EuroMed Press.
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2012). Crisis Anticipation - Has it any Impact in Anti-Crisis Preparation. 2012: 5th Annual EuroMed Conference of the EuroMed Academy of Business Building New Business Models For Success Through Competitiveness and Responsibility (pp. 1668-1669). EuroMed Press.
BREMSER, K., ALONSO ALMEIDA, M. D. M. (2012). Does Fear of a Crisis have an Impact on a Hotel’s Crisis Preparation or Crisis Management?. online Publikation.
Editor (Book, Proceeding)
BREMSER, K. (2017). Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe. Conference Proceedings. Madrid: Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe.
Presentation at a Conference
2023
7th World Research Summit for Hospitality and Tourism
United States
2017
Reducing costs or increasing marketing: Strategic suggestions for tourism firms in crisis situationsReducing costs or increasing marketing: Strategic suggestions for tourism firms in crisis situations
Euromed Institute of Business Italy
2017
Management International Conference (MIC)
Italy
2017
AIB - LAT Conference
Peru
2015
Conference presentation jointly with Prof. Dr. Véronique Göhlich and Prof. Dr. María del Mar Alonso-Almeida
Euromed Conference Italy
Expert Assessement/Evaluation
2023
Accreditation
Germany
Teaching funding
2022 - 2023
Best Practice Spa and Wellness Tourism post Covid in Germany and Spain
DAAD Germany
2017 - 2018
- Collaborative Consumption: Current trends and visions in key economic areas for Germany and Southern Europe -
DAAD Germany
Head of an Institute
since 2021
Academic Director International Exchange
Germany
2019
Program Director Language Center
Germany
Reviewer
since 2020
International Journal of Hospitality Management
England
since 2020
Tourism Review
United Kingdom
since 2018
Current Issues in Tourism
England
2017
Management Decision
Emerald Publishing England
since 2017
Journal of Hospitality and Tourism Management
Australia
since 2016
Journal of Hospitality & Tourism Research
Elsevier Netherlands
since 2015
International Journal of Hospitality Management
Germany
Research Semester/Sabbatical
2019 - 2020
research sabbatical
Germany
2015
Forschungssemester
Germany
Member of a public committee of research projects evaluation
2017 - 2021
Gutachterkommission Sommerschulen in Deutschland und im Ausland
DAAD Germany
Editor (Journal)
2017 - 2018
International Journal of Business and Globalisation
Inderscience France
Member of academic advisory council
2017 - 2018
Member of the Intertalentum Scientific Advisory Board
Universidad Autónoma Spain
Board Member/Executive
since 2015
CEO
Landhaus UG Germany
Fairs
2014
Messe Einstieg Abi
Germany
Activities in Executive Education Areas
2011
Adjunct Faculty
EBS Reutlingen Germany