The great potential of Branded Podcasts – TERRITORY goes HSPF
 
“Nobody wants to listen to branded content. Unless…”. This is how Till Uhrig, Head of Video & Audio Content / Executive Creative Director at TERRITORY, started his presentation – adding great value to our podcast lecture at Pforzheim University.

With TERRITORY offering “integrated communication solutions with customer centricity” the students learned why and how audio and particularly branded podcasts can contribute to the overall communication and brand strategy of companies. Illustrated with numerous best practices, Till pointed out relevant aspects to consider when conceptualizing branded podcast, how to create actual value and why branded podcasts need to be embedded in the overall communication strategy with various additional media outlets such as Social Media and owned media channels to reach the full potential.

At the end of the lecture, we were furthermore provided with some highly appreciated aspects on how, in which phases and with which tools AI can create value for the podcast business workflow.
 
A great thank you to Till for taking the time and sharing his great expertise within the podcast business. We are looking forward to seeing you soon again at Pforzheim University!