Our first and third-semester students welcomed Jun Li, Social Media Governance and Corporate Communications, at Daimler Truck AG to one of our Guest in Classroom sessions. Before deep diving into the business model of Daimler Truck AG, she started with a brief introduction about her job in social media governance, which the students were excited to learn about. Social Media Management, being a niche field in a traditional B2B business, was an exciting field to know more about. After an interesting presentation on Daimler Truck, she proceeded to show the vision statement and future goals of the company as well as its sustainability targets. She was happy to answer any questions students had about the company as well as her role.
We, at Pforzheim University’s MBA program, would like to thank Jun for being our Guest in Classroom and sharing her experience!

Text and photos: Shantanu Damle, Class of 2024