The "Innovation Management and Digital Business Models" course at Hochschule Pforzheim, led by Prof. Dr. Mario Boßlau in his debut semester at the institution, has recently concluded, leaving students with a profound understanding of the critical role innovation and digital business models play in today's dynamic business environment. This course, a vital part of the MBA International Management curriculum, offered an in-depth analysis and a comprehensive knowledge base crucial for navigating the contemporary business landscape.
Throughout the course, Prof. Boßlau emphasized the importance of innovation and digital business models in securing competitive advantages across various cultures and markets. Students explored global strategies for digital transformation, gaining insights into how these strategies can be effectively implemented to drive business success.
One of the standout features of the course was its practical approach. Through engaging case studies, students had the opportunity to analyze the challenges and opportunities associated with managing innovation and digital business models in diverse economic landscapes. This hands-on method not only broadened their understanding of digital business management but also equipped them with essential skills to navigate the complexities of international markets.
The evaluation methods employed in this course were both rigorous and engaging. Prof. Boßlau designed group presentations and individual essays to serve as key evaluation components. These assignments encouraged students to apply theoretical concepts to real-world scenarios, fostering a global perspective on innovation. The professor's approach allowed ample time for students to work on their projects during class. Additionally, he conducted several one-on-one sessions with groups and individuals, providing personalized guidance and feedback. This approach was highly appreciated by the students, as it facilitated a deeper understanding of the subject matter and enhanced their learning experience.
The course culminated in a series of impressive group presentations, where students showcased their ability to design and implement innovative digital business models. These presentations highlighted the practical application of the knowledge gained throughout the course and demonstrated the students' readiness to tackle real-world business challenges.
The course has been a significant success, thanks to Prof. Boßlau's expertise and engaging teaching style in his first semester at Hochschule Pforzheim. Students left the course not only with a solid theoretical foundation but also with practical skills and a global perspective on innovation. This course has undoubtedly prepared them to excel in the ever-evolving world of digital business, making them valuable assets in any international business setting.

Text: Gnanendra Kumar
Photos: Aditya Yardi, Prof. Mario Boßlau